Erborian, a skincare brand rooted in Korean beauty, approached us with an exciting project: the launch of their new Acne Care Range. We helped Erborian to craft a visually compelling experience that modernizes the Acne Care narrative.
CLIENT Erborian
SCOPE Product Keyshot, CGI, Branding, Print & Digital Collateral
TIMELINE 12 weeks
YEAR 2023
PROCESS + R & D
We started our R&D by exploring variations of the main backgrounds to give our visuals that extra pop. We decided to explore holographic material because it gives a contrast to the minimalist packaging. We played with several variations of the background, from the signature brand green to playful rainbow hues with pink accents.
We also added a liquid-like element alongside the hero products that emphasized the modern and fun visual language we established.
The challenge? Making sure this cool addition didn't steal the show from our fantastic products. Our solution: a sleek, glass-like material that not only lets you see through but also seamlessly blends into any background. It's all about adding that extra flair without stealing the spotlight
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