Meet FFØR, the leader in luxury vegan haircare that go beyond beauty norms with honesty and sustainability. We had an opportunity to bring to life in motion the science behind their latest haircare range using the Re:Bond technology.
CLIENT FFØR
SCOPE Commercial
TIMELINE 9 Weeks
YEAR 2023
PROCESS + R & D
Our journey kicked off with a detailed storyboard, translating FFØR's vision into a visual language. We focused on the showcasing the Re:FFØRM Bonding Technology transforming damaged hair into healthy hair
concept to creation
We then pick one keyframe of the hair strand to do a deep exploration of how we want the overall visual to look. And with the client’s feedback, we were able to find a style that we use for a visual guide for the rest of the keyframes.
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