Mark Hill Digital Photoshoot

Mark Hill: Digital Photoshoot

ABOUT

We collaborated with Mark Hill to take on the challenge of capturing their yet-to-be-produced styling products. Whether we were playing with fresh colours during the brainstorming phase or fast-tracking product launches without traditional photoshoots, we delivered a solution that allowed them to showcase their creations ahead of their market debut.

CLIENT
Mark Hill

SCOPE
Product Keyshot

TIMELINE
1 week

YEAR
2023-ongoing (bimonthly)

PROCESS + R & D

We created photo-realistic 3D renders of yet-to-be-produced styling tools, using simple photo references, the preferred shaders, and Pantone codes. For example, Mark Hill wants to have an ombre of the colour: Pantone 184U & 1635U with the orange on the nozzle as per photos reference on the side, but in a matte finish with the other components in black colour. Then based on the provided information, we created the first draft of photo-realistic 3D renders.