For this launch campaign, Ole Henriksen has created the following story: Enter the world of Dewtopia, a glimmering wonderland where your outer glow, finally matches your inner glow. We kicked off our R&D by translating this narrative into key visuals featuring the hero product surrounded by magical landscape.

Transitioning from concept to creation, we designed the landscape to reflect the beautiful iridescent shades of the product so we used vibrant purple, and pink hues to create a surreal and magical lush field with the addition of two glowing moons moons, and even a whimsical unicorn to add a touch of magic.